The Future of Health and Sustainability in Personal Care

NMI will field upcoming Evolution of Personal Care study in the fall.

While personal care has often been considered on the outskirts of the health and sustainable industries, research from Natural Marketing Institute (NMI) shows that 52% of consumers believe that the personal care products they put on their skin are just as important as the healthy and natural foods they consume.

“In addition, consumer desire for environmentally-responsible manufacturing and packaging has reached critical mass. The implications of personal care ingredients, product attributes and packaging for consumers are now key considerations in the marketing mix," according to Linda Povey, vice president of strategic consulting, NMI. "In this volatile economic climate, it is crucial for manufacturers, marketers and retailers to know as much as possible about how and why consumers are behaving the way they are in market.”

NMI will be fielding its 2009 Evolution of Personal Care consumer study this fall and is offering corporations the opportunity to participate. Corporate subscribers have input into shaping the questionnaire and are able to include their brands and proprietary questions. The study is designed to generate actionable insights to increase sales across conventional, natural, organic and premium personal care products. Methodology will combine qualitative research along with nationally projectable primary quantitative research of 5,000 U.S. general population adults. The study will also provide a review of consumer movement in these issues since 2006 across the specifics of various personal care categories.