A Breakthrough Approach to Wellness

By Dr. Howard Murad
Murad Skincare Inc.


As a physician, I’ve spent my career searching for new ways to help my patients bring vitality to their complexions and more importantly, to their lives. Through that search I have come to discover the benefits of a breakthrough approach to wellness that uses Internal, Topical and Emotional Self Care to optimize the health of every cell in the body. I call my discovery Inclusive Health to reflect the comprehensive nature of both the care and of the transformation that can be achieved through this approach. After years of research and testing, I now have the results of several extensive studies which confirmed that the transformations I have seen represent real and lasting improvements in health and appearance.

Inclusive Health uses a three-pronged approach to address the needs of the spirit, skin and body through a systematic protocol that supports the body internally, externally and emotionally.

Internal Care creates the ideal environment within the body to protect cells and promote the creation of healthy new cells with strong membranes. This ideal environment is created through enhanced nutrition and dietary supplements which together provide the body with both the building blocks of healthy cells and antioxidants to protect existing cells from free radical damage.

Topical Care includes esthetic facials, appropriate skin care regimens and cosmetic medical services to protect from environmental damage and dehydration while encouraging healthy cell turn-over.

Emotional Self-care offers support to reduce the impact of cell-ravaging stress and is more important today then ever with increased levels of being “tuned in” through virtual connectivity. This third prong encourages psychological and social balance by paying attention to your own needs (you are the most important person in the world!) while reinforcing healthy connections to others.

By optimizing your internal, external and emotional environments, Inclusive Health gives your body and spirit the best opportunity to thrive. Studies at the Murad Research Laboratories have demonstrated that when these three environments are optimized, people don’t merely report a perceived increase in health and happiness – wellness is objectively reflected in an increase in intracellular water.

Inclusive Health goes beyond integrative, holistic and preventative medicine to offer complete and comprehensive health renewal as predicted by The Science of Cellular Water. This approach to looking at cells is the world’s most comprehensive approach to understanding health and aging which looks at the ability of cell membranes to hold water as the fundamental marker of youthful good health.

We continue to build our theoretical and practical foundation for Inclusive Health, and to that end, have established the University for Inclusive Health to train and educate professionals in the healing arts around the globe so that they may incorporate an Inclusive Health approach into their practices and procedures.

It is my goal to see everyone living optimally at any age and take the small but important steps toward an Inclusive Healthy lifestyle.


About the Author
Howard Murad, MD, FAAD, is a trained pharmacist, Clinical Professor of Medicine at UCLA's Geffen School of Medicine, founder of Murad Skincare Inc., President of The University for Inclusive Health and a physician who specializes in both inclusive health and dermatology.He has been acclaimed as a "Beauty Genius" by ELLE magazine and an "Industry Visionary" by the International SPA Association.His research in The Science of Cellular Water has revealed the ability of cell membranes to hold water as the fundamental marker of youthful good health and offers the world's most comprehensive insights into health and aging. His advocacy of the use of dietary supplements to promote skin health has earned him international recognition as the "Father of Internal Skincare." Dr. Murad is the accomplished author of four books advocating practical lifestyle choices as the path to looking and feeling as healthy and beautiful as possible.