Consumer Insight Study on Anti-aging

While anti-aging products provide a ray of hope for some consumers, it seems that many are realistic about their gains from such products. According to recent Mintel research, 69% of consumers believe how you age is mostly genetic, and external products are more hope than help. Additionally, eight in 10 consumers think diet and exercise are the most important factors associated with aging skin, and 78% say using sunscreen is the real key to preventing visible signs of aging.

While many consumers say aging is controlled by diet, exercise and genetics 69% also report that the earlier they start using age prevention remedies, the better off they are.

“There’s a sizable gap between opinion and practice,” says Kat Fay, senior beauty analyst, Mintel. “While there are no guarantees when it comes to anti-aging skin care purchases, many women buy the products anyway with the hope of achieving visible results. They adopt the ‘it’s better to try something than do nothing’ approach.”

The $832 million anti-aging skin care market, by Mintel's data/research, has experienced decelerated growth in the past year, but sales are expected to increase 46% in current prices from 2010–15, according to Mintel. It seems even when times are tough, women are still reluctant to cut back on their favorite anti-aging and beauty products.

Currently, just 24% of consumers report using anti-aging skin care products. Another 21% have used wrinkle-reducing facial skin care products in the past year and 18% report using skin rejuvenating products. Meanwhile, 39% of consumers who are concerned with aging have not taken any action to prevent or reverse the signs of aging.

“Respondents aged 25–54 report the most likelihood to use facial skin care products with anti-aging, wrinkle-reducing, and skin rejuvenating properties,” adds Fay. “This makes sense, as at age 25 many people are likely beginning to see the first signs of aging and want to prevent further signs. Through middle age they are trying to reverse the signs; and after age 55 they are likely more resigned to aging and less inclined to spend.”

For consumers who are concerned about aging, the entire face is the biggest concern (48%) followed by the eye area (41%), the stomach (40%) and the neck (31%).

Tips to Lift and Brighten Eyes

Lifting and brightening eyes doesn’t have to take the work of an expert plastic surgeon. All a woman really needs are a few quick fixes in her back pocket and her eyes will have never looked brighter or lighter! Beauty expert and co-owner of Outlashe Eyelash Extensions Nicole Flevaris has put together her secret stash of tips that every client should know.

Shape That Brow. Provide eyebrow stenciling for a perfect and even look. Stenciling works wonders for opening up the face and making eyes look lifted. Make sure to recommend a cleaning at least every two-to-three weeks in order to prevent an unkempt brow.

Extend yourself to the max. Applying eyelash extensions will instantly open up the eye and make it brighter.

Not your average wrinkle cream. There are many wrinkle and dark spot erasers, but one beauty secret not many women know is that using Preparation H under your eyes is a surefire way to brighten eyes and reduce bags. However, this can be only used once a month at the most for a special occasion.

The new concealer. Many women are often only wearing a concealer or corrector under their eyes. This is a thing of the past! Have clients mix a cream blush into their foundation to counteract the darkness of the skin in hues of peach and pink. This trick is used by makeup artists and works better than concealers.

Don’t forget your brow bone. When applying eyeshadow, it’s important to always sweep a light white or cream shimmer shadow along the underneath of the brow line. This instantly gives a brighter, lighter appearance and helps lift the brow for a more open eye.