The organizers of Cosmoprof North America have unveiled a new initiative, “Best Beauty Retailers in Las Vegas Tour,” a custom field trip that will bring participants to a variety of retail establishments both on and off of the famous Las Vegas Strip.
This one-of-a-kind project was developed specifically for Cosmoprof North America as a result of feedback and inquiries received from industry insiders and past attendees. Show organizers contendit is the perfect opportunity for independent store owners, as well as international visitors, to get acquainted with U.S. retailing concepts.
The hand-picked group of stores represents a wide variety of beauty categories: prestige, specialty, boutique, professional only, salons/spas, masstige, general and multicultural markets, and mass. The line-up includes Beauty Center, Sephora, SKINS 6|2 Cosmetics, U*tique and Ulta.
Participants will receive tips on running a successful retail business such as overviews on signage, merchandising, impulse-buying and display placement. In addition to these tips, ideas on staffing, discussions about inventory management, and unique-to-each-venue success stories will be shared.
The beauty merchants represent a broad range of retailing environments, each with distinctive models and strategies. Participants will receive hand-outs from these brick and mortar establishments while in the field.
The tour will take place on Saturday, July 30 from 1:00 p.m.- 5:00 p.m. It will begin and end at the Mandalay Bay Hotel.
Marc Birenbaum of Beauty Store Business magazine will be the tour guide.
The cost for Professional Beauty Association (PBA) members is $100 and $125 for PBA non-members. Lunch will be provided.
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