Emerge Labs has launched an anti-aging cream formulated to help repair skin damage specifically caused by sunbathing, in a move that aims to bridge the gap between maintaining a tan and preventing the sun damage that can lead to wrinkling.
The new peptide-based formula, which is being launched as the sun tanning season in the Northern hemisphere gets into full swing, claims to be effective in three different ways, being able to repair sun damage, moisturize, whilst also extending the duration of a sun tan.
The company says it has developed the product because so many people are tempted by the ‘Golden Glow’, yet increasing awareness of the damage excessive sun worshipping can do to the skin is prompting more and more individuals to not only protect themselves with sunscreens, but also to pay more attention to skin care following sun exposure.
Emerge Organic Skin Lightener With SPF 30 was created with Sun Bathers in mind” stated Cleo Londono, product development team leader.
Emerge Labs company points out the fact that 80 per cent of sun damage actually occurs before the age of 18, which means that for the majority of people the formulation will be useful to help repair damage.
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